By Leonie Roderick

1. John Lewis – Christmas Advert 2015 #ManOnTheMoon

John Lewis is known for its tearjerker Christmas ads, and this year was no different. Its Man On The Mood collaboration with Age UK has clearly hit a nerve with the British public – within a month, it has racked up more than 20 million views.

Agency: Adam&Eve/DDB

2. Sainsbury’s – Mog’s Christmas Calamity

Closely following John Lewis is Sainsbury’s Christmas campaign, which features a CGI version of author Judith Kerr’s fictional feline character Mog. The cat accidentally ruins Christmas by setting fire to his family’s house. However, the fire service and neighbours come Read full story ›

Source: Marketing Week