By Katy Young

The Royal National Lifeboat Institution has launched a Christmas appeal to raise funds for a new Shannon Relief 4 lifeboat, using a combination of direct mail and digital channels.

As part of the RNLI’s campaign, supporters can donate to the charity via a microsite and have their name placed in a prize draw. Once the £1.4 million needed for the lifeboat is raised, 20,000 supporters will be picked and their names added to the hull of the lifeboat.

The appeal is a collaboration between Proximity London, which is running the direct mail campaign and YoYo Design, which created the microsite to act Read full story ›

Source: The Drum