By Seb Joseph

Unilever is trying to work out how personalised marketing works in a fast-dawning market where it has to effectively rent data from customers who are in control of how they monetise their personal information.

It forms the crux of how the world’s second largest advertiser adapts to a FMCG space where product is no longer king.

“Any guy with a garage can go out and get distribution, [buy] advertising and get a product made to do all the things that an FMCG does,” said Unilever’s vice president of global data and marketing analytics Shawn O’Neal on the need to find a new Read full story ›

Source: The Drum