By Jonathan Bacon

Presidential elections in the US are notoriously punishing affairs. Beginning with the Democratic and Republican primaries – where each party’s candidate is chosen – and ending with the vote for the White House itself, campaigning stretches over 18 months and takes in nationwide tours, high-pressure TV debates and various forms of mud-slinging between, and within, the two sides.

Joel Benenson has become a pivotal figure in this hugely competitive arena. As chief pollster and strategist for Barack Obama in 2008, he helped the Democrats’ candidate sweep to power in what is widely considered to be one of the most impressive political Read full story ›

Source: Marketing Week