Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

American Idol launches #IdolMoments in anticipation of the final season

on Dec 10, 2015 | 0 comments

By Matthias Puschmann

Matthias Puschmann is the Managing Director of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

To shorten the waiting time until the farewell season of singing competition “American Idol”, which is set to premiere on January 6, 2016, FOX launched an ‘#IdolMoments‘ video compilation tool on the show’s official website on November 20. It allows fans to create and share a personalized highlight reel of their favorite “American Idol” moments. The tool and season as a Read full story ›

Source: The Drum