By Gillian West

A mix of stock and live footage helps the World Surf League celebrate the unpredictably and drama of competitive surfing in its first global campaign.

Created by Mistress, the 90-second spot is full of moody shots of surging seas and awe-inspiring athletes, likening the sport to ‘Chaos Theory’.

‘You can’t script this’ reminds us of the equally excellent Samsung ads from 72andSunny last year, which were created in partnership with the World Surf League.

Read full story ›

Source: The Drum