Santander could continue to use Jenson Button in its ad campaigns for the next five years after signing a contract extension with the Formula 1 driver’s team, McLaren.
The five-year deal will allow Santander to benefit from the popularity of the 2009 Formula 1 world champion, and extends the partnership with McLaren-Honda which began in 2007.
Since he joined the F1 team in 2010 Santander have utilised Button’s brand appeal in a number of campaigns including TV ads, the launch of Santander’s vision for a London Grand Prix and ‘Secret Santa’ customer surprises.
Button said he was “pleased to continue working with Santander”.
Source: The Drum
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