Adobe has expanded its global partnership with consulting and tech company Accenture with the aim of delivering campaigns for the healthcare, life science and financial services industries.
Under a new three-year agreement the pair will establish a dedicated team of digital and development staff to help clients in these particular sectors, with a focus on large-scale content and campaign management.
Earlier this year, the two firms created pay-per-use digital marketing service Accenture Customer Engagement (Ace), which allows brands to access a managed marketing tech service from Accenture supported by trained staff.
Matt Thompson, executive vice-president, worldwide field operations at Adobe, described the Read full story ›
Source: The Drum
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