By Thomas Hobbs

The move, which will also allow people who click on links to tweets via Google Search to see ads, comes as Twitter attempts to open up its advertising platform to the biggest audience possible.

In a blog post, Twitter’s revenue product manager Deepak Rao said: “By letting advertisers tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting signals, ad creative, and measurement tools.

“This test will support campaign driving website clicks or conversions, or video views. To start, these Promoted Tweets and Videos will appear on profile pages and Read full story ›

Source: Marketing Week