By Michael Feeley

Breakfast of Champions, the animation division of HPS Group, has created and launched what the agency believes to be the world’s first user-generated cinemagraph, The Chrismagraph.

Users are invited to upload a picture and message of their choice to be inserted into an animated Christmas fireside scene and share their creations with loved ones via messaging and social channels.

Tim Hamstead, head of social and content at Breakfast of Champions, said: “A cinemagraph is a GIF /video hybrid piece of content which is starting to be embraced by brands and digital agencies alike. In simplest terms, a cinemagraph Read full story ›

Source: The Drum