By Pete Markey

In the latest of a series of predictions on the year ahead, Pete Markey, chief marketing officer at the Post Office, offers up his thoughts on what 2016 will bring and outlines his new year’s resolution for the brand.

For me next year more than ever will see the rise of the discerning customer. The rise of a customer committed to finding those brands that make their interactions feel effortless. Customer patience will wear thin.

A key theme for 2016 will be customers looking for experiences to be re-humanised as they seek out brands offering greater personalisation once again. Programmes Read full story ›

Source: The Drum