By Gillian West

One of London’s most popular tourist spots, Hyde Park, has been covertly tracking visitor’s mobile data in a bid to record footfall following funding cuts.

Working with EE, park operators – Royal Parks – were able to capture age and gender data during a 12-month trial. Future Cities Catapult (FCC) supplied the phone-tracking service, harvesting data for Royal Parks officials which showed the percentage of people who had visited from different boroughs, towns and cities.

The trial comes following a number of cuts to Royal Parks’ funding which has seen the operator to diversify its visitor offering by adding events such as Read full story ›

Source: The Drum