By Minda Smiley

The Drum recently sat down with Rob Reilly, who joined McCann last year as global creative chairman, to talk about what he thinks it takes to be a great creative in today’s environment.

Reilly said the key to creating your best work is to constantly focus on “outworking, outthinking and out-caring.”

He said creatives who actually care about the success of their clients will end up making their best work.

“It’s much easier to make great work when you believe in what you’re selling,” he said. “It’s up to us to find the thing that is inspiring and motivating. It’s not Read full story ›

Source: The Drum