By Gillian West

Amazon Fashion’s digital campaign to empower women to celebrate their differences has been voted Ad of the Week.

Created by DF London and directed by award-winning photographer and videographer Rankin, the series of short films, titled ‘I Wish I Could Wear’, show women empowering each other to have the confidence to wear anything they want.

The films feature Albino model, Ingrid; plus-size activist, Ana and fashion blogger, Marsha aka London Tall Girl.

The campaign echoes Amazon Fashion’s ‘Don’t Look Like Me, Look Like You’ campaign featuring Suki Waterhouse, which encouraged customers to celebrate their own personal style.

To vote for next week’s Ad of Read full story ›

Source: The Drum