By Scott Ferber

The below post is part of our 2015 TV Year in Review guest post series and is written by Scott Ferber, Chairman and CEO of Videology.

2015 Marked the Year Cross-Screen Convergence Embraced TV

This year, we saw marketers continuing to struggle with audience fragmentation due to the rise new distribution and content channels. As consumers watch more video on more screens, advertisers’ ability to reach targeted consumers with adequate scale is a challenge.

It’s evident that the antidote to fragmentation is advertising convergence. And, of course, the keystone of convergence is the ability connect media Read full story ›

Source: The Drum