By Seb Joseph

Shell is a brand forged on innovation but getting that to land consistently in the minds of motor sport fans can be tricky, which is why its banking on interactive 360 videos to take its brand messaging up a gear.

The oil business has been testing the video format through its long-standing tie-up with Ferrari, giving car lovers a virtual tour of the brand’s Formula One team’s pit garage. Fans can move rotate the video as if they’re looking around the garage to explore various aspects of the cars and equipment used by Ferrari drivers Sebastian Vettel and Kimi Raikkonen. It’s Read full story ›

Source: The Drum