By Minda Smiley

Jan Jacobs co-founded Johannes Leonardo in 2007 with his colleague Leo Premutico after the two worked as executive creative directors together at Saatchi & Saatchi New York, where they both helped create Tide’s famous Super Bowl spot ‘Talking Stain.’

The Drum recently caught up with Jacobs to find out what he thinks it takes to be a great creative.

Jacobs said aside from the usual traits, he thinks creatives often do their best work when they are in the right environment, something that he said people don’t often think about.

He cited Wieden + Kennedy London’s ‘The Power of Dreams’ campaign for Honda Read full story ›

Source: The Drum