By Seb Joseph

To stand apart from its rivals and assure the public it’s not a monument to capitalism, First Utility is defining its brand for the first time to actively encourage people to switch supplier.

Most of the so called ‘big six’ suppliers don’t want really want people to switch as evidenced by the ‘lethargic’ way they promote their services, claimed head of marketing Paul Cable. It’s part of the reason why 40 per cent of the country has never switched supplier alongside regulatory interventions such as four-tariff rule failing to stimulate interest in energy consumption.

And yet those people who do turn to Read full story ›

Source: The Drum