Tomorrow is a big day for MTV. After 18 months of planning (on the social and digital side) The Shannara Chronicles will premiere at 10pm Eastern. The series, based on the popular book series by Terry Brooks and executive produced by Jon Favreau, takes place thousands of years in the future where elves and humans set out to prevent a demon army from taking over.
The network is smartly airing the two hour event after the new season of Teen Wolf premiers to help with ratings, but do ratings really matter anymore for “The Read full story ›
Source: The Drum
Industry News