By Ronan Shields

Data released today (4 January) by eBay Advertising offers insights into the January mindset of consumers, with the company also classifying shoppers during this time into three broad categories: deferred purchasers; long haul listers; and self-indulgent shoppers.

The e-commerce juggernaut’s advertising unit made the classifications based on search data from January 12 months ago – although it expects these trends to be repeated this year, if not increase even further – additionally claiming that these “tribes” represent a lucrative opportunity for advertisers willing to look beyond “sales shoppers” during the opening month of the year.

Self-indulgent shoppers
EBay Advertising’s data reveals Read full story ›

Source: The Drum