Tetley Tea is set to roll out a new campaign this week that celebrates the ‘Best of Britain’ since the company’s conception in 1837.
The £10m #ItStartsWithTea push will air on 8 January with a 40-second advert starring the brand’s mascots the Tetley Tea Folk. The tongue in cheek ad celebrates Tetley’s role as a ‘catalyst’ in iconic moments from British history.
Scenes in the ad include Winston Churchill in the War Rooms, British rock and roll bands and great sporting victories in the 1960s. Real Britons including Pearly Kings and Queens, mods and rockers and maypole dancers are shown Read full story ›
Source: The Drum
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