BBC’s brand revamp for the now online-exclusive channel BBC Three has sparked a fair share of mockery online after it echoed a BBC refresh put forward in satirical comedy W1A.
BBC Three’s new roman numeral logo launched today (shown above) closely resembles the BBC logo put forward in W1A, a comedy series and follow up to Twenty Twelve, a series which scathingly mocked London’s marketing culture.
Loading…
Jessica Hynes’ portrayal of Siobhan Sharpe as a representative from fictional marketing agency Perfect Curve, to some, paralleled the new branding designed to attract BBC Three’s historically young audience.
Nikki Read full story ›
Source: The Drum
Industry News
