The BBC will be rolling out a brand new visual identity across BBC Three – the TV channel, on BBC iPlayer, on bbc.co.uk as well as on its apps. The brand announced in November last year that the BBC Three TV channel will be switched off by February, acknowledging that more young people watch TV online.
Speaking in a company blog post, the brand’s head of marketing Nikki Carr said the visual identity brings new BBC Three together with a new logo, TV idents, animations and on screen presentation, as well as a new colour pallet. The Read full story ›
Source: Marketing Week
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