Iconic Scottish confectionary producer Tunnocks has distanced itself from its Scottish heritage with the intent of shifting more teacakes in England and beyond.
Invoking some anger online with Scottish nationalists, an English advertising campaign saw the company shun the Scottish lion rampart from its packaging. As a result, the company promoted the “Tunnock’s Great British Teacake” on the London Underground.
The repositioning of the brand sparked a boycott of Tunnocks goods by a vocal minority on social media. Some saw the new strategy as an abandonment of the company’s Scottish roots with the family-owned company operating out of the town of Uddingston Read full story ›
Source: The Drum
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