Created by VCCP, the campaign will run across TV, outdoor, press, social and digital. The ad sees First Utility launch mock energy company HD Electricity, which promotes the “power of unicorn horns” to emphasise that people shouldn’t pay more because “all energy does the same”.
The campaign also launches First Utility’s new brand position ‘Knowledge is Power’, which highlights the company’s goal to engage and empower customers.
According to the brand’s head of marketing Paul Cable, its advertising campaign is “more honest” than the “lullaby marketing” from the big six energy suppliers, which includes British Gas, SSE and Eon.
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Source: Marketing Week
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