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'Men from Mars' blamed for Boston Globe circulation shambles

on Jan 5, 2016 | 0 comments

By Noel Young

If there is a major difference between British papers and US newspapers it lies in the importance of home delivery – as the Boston Globe is learning painfully after switching its home delivery partner- and receiving a tidal wave of complaints from up to ten per cent of its readers who did not get their paper.

The US direct-to-the-reader system normally beats the British system hands down.

John Murray ,of the Newspaper Association of America told the Drum that the largest part of paid-for circulation in the States is the 81 per cent of papers Read full story ›

Source: The Drum