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Next blames warm weather and online rivals as it posts ‘disappointing’ festive sales

on Jan 5, 2016 | 0 comments

By Thomas Hobbs

Although its Next Directory business, which includes online and catalogue sales, posted a 2% increase in sales, the high street retailer admitted that it had still disappointed having fallen from 10% growth the year before.

It said in a statement: “We believe that Next Directory’s disappointing sales were compounded by poor stock availability from October onwards. In addition, the online competitive environment is getting tougher as industry-wide service propositions catch up with the Next Directory.

“We believe that the overall disappointing performance in the fourth quarter was mainly down to the unusually warm weather in November and December, and the impact on Read full story ›

Source: Marketing Week