As 2016 gets underway, what might we expect of this leap year? What hurdles will marketers and their agencies have to jump? Here are predictions of six of the challenges and opportunities we face.
1. 2016 is going to be a year of economic uncertainty and slower growth
The slowdown in China has yet to run its course. The UK stock market is well down since May. The US hasn’t recovered fully.
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Source: IPA/Markit Bellwether Report Q3 2015
The IPA Bellwether Report, which is a good economic indicator because its sample is drawn from Read full story ›
Source: The Drum
Industry News
