BBC Three has hired creative agency Sunshine to transition the channel from traditional on-air broadcasting onto digital platforms with shortform comedy videos.
Sunshine will take BBC Three off-air and onto digital in a project that will see it collaborating with the writers and stars of BBC Three comedy ‘People Just Do Nothing’ to produce a sixty-second spot that will play out across BBC channels.
The spot is the first step in a three-stage campaign, and will tell the nation that “BBC Three isn’t closing, it’s moving to the interwebs”.
The short film has been created for the channel’s 16-24 year-old audience that Read full story ›
Source: The Drum
Industry News