The involvement of data in content creation has been gradual but even the most luddite of publishing businesses will now be making data-led decisions. So what’s going on at the other end of the scale? This is the end occupied by the likes of Intel and Red Bull Media House, no strangers to innovation in any side of their businesses, they are now bringing that real-time data to the fore.
One of Intel’s big announcements at CES this year was around its partnerships with media houses such as ESPN and Red Bull Media House. The tech business described new Read full story ›
Source: The Drum
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