The BBC could leverage support from prominent over 75s to encourage people within the same age range to continue paying the licence fee.
The campaign could be launched after chancellor George Osborne last year announced that over 75s would no longer have to pay their license fees from 2020. The decision has reportedly left a £700m gap in the public broadcaster’s funding.
In reaction to the cuts, the corporation is looking to tap the likes of Helen Mirren, Terry Wogan, Michael Parkinson and Melvyn Bragg for a campaign encouraging the elderly to pay the fee, which currently sits at £145.50 a Read full story ›
Source: The Drum
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