Arsenal have announced a new content partnership with one of China’s most popular football shows, Total Soccer, in a deal that will see the club join its European counterparts in growing its brand in the region.
The English Premiership club will provide exclusive content including player interviews and videos for the two hour weekly show which is broadcast on CCTV every Monday
Arsenal’s partnership with Total Soccer builds on earlier dealings the club as made in the region such as its a three-year sponsorship agreement with lottery provider DJI Holdings and partnership with soccer schools operator iRena.
The club’s chief commercial officer, Vinai Read full story ›
Source: The Drum
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