The ‘Powered by Plants’ campaign will celebrate the brand’s health credentials by highlighting the plant-based ingredients such as rapeseed oil and sunflower oil that are included in the product.
The campaign is part of £12.5m multi-media spend across 2016, which includes a new TV advert launching on 15 February. It will also be promoted through outdoor, digital and social.
While the brand is not able to release the full details of the campaign creative, the brand’s marketing manager James Brennan said the brand will be “doing things differently” by “getting people excited and getting out there”.
He told Marketing Week: “We plan to Read full story ›
Source: Marketing Week
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