By John McCarthy

The Gourmet Burger Kitchen was recently only the receiving end of a powerful social media backlash and alleged boycott from vegetarians after making light of them in an ad campaign.

Following Gourmet Burger Kitchen having to pull an ad campaign and sparking the #gourmetmurderkitchen hashtag after it made fun of vegetarians, OnePulse surveyed 1,500 UK adults about the campaign, and found that more people were willing to eat there as a result of the stunt.

Of the respondents, 12 per cent were vegetarian and 88 per cent were not, they were asked their opinions on the campaign which ran with a Read full story ›

Source: The Drum