Ad tech outfits Adform and MediaMath last week announced an integration the pair hope will win-over more brand advertisers to the idea of investing in programmatic when it comes to their media budgets.
The deal enables the pair to bolster premium media inventory supply using MediaMath’s Deal Discovery tool, which provides advertisers with a centralised view of inventory available via private marketplaces (PMP) – an increasingly popular method of selling ad space among publishers.
MediaMath claims Deal Discovery lets buyers decide upon the best PMP inventory across a host of publisher environments from a centralised buying point, while Adform Read full story ›
Source: The Drum
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