By Doug Zanger

The Art Directors Club (ADC), based in New York, has launched a series of ads promoting their 95th annual awards.

The ads in the “Rare For a Reason” campaign highlight some strange and uncommon situations that actually happen more often than winning a prestigious ADC Cube.

Created by BBDO New York, a premium is placed on interesting scenarios related to cousins marrying, sex toy injuries and selfie fatalities — all to underscore how difficult it is to win the award.

“The videos juxtapose weird, macabre and surprising facts with the even less likely chances of winning an ADC Cube,” explains Marcel Yunes, Read full story ›

Source: The Drum