By Patrick Collister

An overview of this year’s The Big Won Directory results by Patrick Collister.

Little and large

For very different reasons, the two stand-out agencies of 2015 are BBDO New York and Leo Burnett Beirut.

BBDO New York is a large agency by anyone’s reckoning. But it appears to apply ‘the work, the work, the work’ mantra equally across all its portfolio of brands.

Put it this way, the agency won 129 separate awards for 45 separate pieces of work on behalf of 16 different brands.

The No.2 agency, R/GA, by contrast, picked up 58 awards for 17 campaigns.

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Source: The Drum