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Canadian Vitamin D ad cock-up reminds us ‘We all need the D’

on Jan 26, 2016 | 0 comments

By John McCarthy

A misguided ad campaign left Canada’s Yukon Health and Social Services department red-faced after social media kindly informed it of the unseemly connotations carried by its ‘We all need the D’ poster campaign.

The government-led drive was initiated to remind viewers that Vitamin D is an essential part of anyone’s diet, and can be supplemented with a course of pills.

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The gaffe was first noticed by Buzzfeed Canada, with ‘The D’ leading to mockery online.

For those not in receipt of the millennial lingo required to dissect the hilarity of the slot, the Urban Dictionary describes Read full story ›

Source: The Drum