By Natalie Mortimer

What mobile advertising will look like in 2016 and the rise of marketing to Gen Z were just some of the main themes discussed earlier today (26 January) at The Drum’s 2016 Predictions Breakfast. Ogilvy digital director James Whately and Mr President’s Laura Jordan-Bambach gave their take on the key trends that will impact marketers this year. Here’s a roundup of the top takeaways.

You need to know about ‘dark social’

If you’re unfamiliar with the term dark social, it’s time to get acquainted, as growing numbers of consumers continue to conduct conversations in private and share links away from major social Read full story ›

Source: The Drum