Car rental company Avis has for the first time implemented a single-agency model to handle its brand communications across Europe, Middle East and Africa (EMEA), appointing Weber Shandwick to handle PR in the region.
The PR firm will manage promotional activity across Avis Budget Group’s brands – including Avis, Budget and Maggiore – as the company prepares to unify communications in the region, a strategy which will come into full effect later this year.
Weber Shandwick will be working closely with existing agencies, including VCCP and The Social Partners, to deliver integrated PR and marketing campaigns.
Darren Peacock, director of Read full story ›
Source: The Drum
Industry News