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Badger and Winters founder condemns sexist ads with #WomenNotObjects campaign

on Jan 26, 2016 | 0 comments

By John McCarthy

New York advertising executive Madonna Badger has launched a video exposing the seemingly regular objectification of women in a number of iconic advertising campaigns.

Madonna Badger, the founder and creative director of New York City-based Badger & Winters told the Wall Street Journal that she initiated the campaign to honour her three daughters who she lost in a Christmas house fire, along with her parents, in 2011.

The two and a half minute slot is focused on exposing ads she thinks exploit women, she said: “I want my life to have a purpose… I love my job but I don’t want to Read full story ›

Source: The Drum