Facebook has extended its advertising network Audience Network to include support for mobile web pages, as it looks to offer publishers better more ways to monetise mobile web traffic.
First launched in April 2014 the extension will now enable publishers to use Audience Network’s people-based targeting and ad formats, including native ads to monetise their audience on third-party mobile websites.
It works in a similar way to the existing Audience Network product for mobile apps but will cover the delivery of ads to mobile websites.
Facebook said in a blog post that in Q4 2015 it reached a Read full story ›
Source: The Drum
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