By Laurie Fullerton

With the recent reinforcement that email newsletters remain an effective B2B marketing campaign, the key to a successful B2B email marketing strategy is to streamline and refresh content, while also taking more of an interactive role in good content that includes your refreshed, thought leadership. A good email marketing campaign should be audience focused and to the point.

A report by the Canadian-based knowledge marketing agency BrainTrust outlines strategies for B2B marketers that include choosing content that better meets your objectives. In other words, when creating an email newsletter, the contents objective needs to be clearer – Read full story ›

Source: The Drum