Nestle has released a new campaign that shows the different ways people eat a KitKat as it continues its mission to offer more personalised messaging.
For ‘The Break Off’ push, KitKat conducted consumer research to find out how people consume the chocolate biscuit, which includes dunking, snapping, nibbling, sharing and stirring.
The campaign comprises an online ad and social media drive, as well the introduction of two new products; the KitKat 4 Finger Vanilla for ‘stirrers’ and the KitKat Chunky Extra Chocolate for ‘nibblers’. Limited edition packaging designed by Anthem will also appear on wrappers.
Lisa May, marketing Read full story ›
Source: The Drum
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