A hard-hitting OOH campaign by Crimestoppers has been banned by the Advertising Standards Authority (ASA) for being likely to cause “unjustifiable distress”.
The poster, which featured a human heart grasped in bloodied hands with drips of blood running down the fingers stated ‘BREAK YOUR SILENCE. Don’t let drugs and violence rip the heart out of your community’. It contained the Crimestoppers phone number and called on viewers to speak out against those committing violent crimes.
Two people complained after seeing the ad in Rugby, Warwickshire, saying that it was likely to cause distress, particularly to children, and that it was Read full story ›
Source: The Drum
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