Brixton-based craft brewery London Beer Lab has introduced a new identity as it looks to compete in the jostling craft beer market.
The company worked with Elmwood and briefed the agency to create a label identity that could support London Beer Lab’s expansion plan to sell the product in local craft beer shops and public houses rather than exclusively in the brewery.
The design also needed to reflect the founders’ history of sharing recipes as an open source brewery, and making the craft beer world more accessible.
Elmwood based the new label creative on the idea that London Beer Lab marries craft Read full story ›
Source: The Drum
Industry News
