By Thomas Hobbs

The US brand’s 30-second ad will feature its upcoming Cascada car and is a continuation of its “Experience the New Buick’ campaign from last year.

The ad features basketball star Odell Beckham Jr. and model Emily Ratajkowski, with Buick calling the stars a reflection of its “dedication to performance”.

“Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles in a spot that delivers a mix of lighthearted humor and star-power to a global audience of millions of consumers,” said Duncan Aldred, CEO at Buick.

This year’s event is expected to be dominated by car brands and the Read full story ›

Source: Marketing Week