It is well known that Netflix does not release its ratings.
As a result, its competition (who also happen to be sources of Netflix content) doesn’t have the slightest clue as to how many people actually tune into Netflix original series.
Recently, however, in the true spirit of competition, NBC’s head of research, Alan Wurtzel claimed to have gotten ahold of these evasive ratings. Wurtzel enlisted the help of Symphony Advanced Media, a company that developed a system for calculating Netflix’s ratings.
Wurtzel believes he has the answers; Netflix contends otherwise.
For more on Symphony, their Read full story ›
Source: The Drum
Industry News