By John Glenday

Manchester United has named Indonesian brand YOU.C1000 as its official isotonic drinks partner in its latest step toward growing its fan base in South East Asia.

Both parties will collaborate during the multi-year regional partnership to excite the estimated 54.5m Manchester United followers in Indonesia with a diet of promotions, competitions and events.

As part of these activities first team players will be given the drink to demonstrate its hydration effects and the club crest will appear on packaging to showcase the new relationship.

YOU.C1000 president director, Alaric Djojonegoro remarked: “Through our partnership, YOU.C1000 is excited to introduce the Manchester United fan base Read full story ›

Source: The Drum