Verizon is to start testing a new data model where companies can pay to sponsor a user’s data in order to have their content or ads viewed.
The program is called FreeBee Data 360 and will allow Verizon customers to browse a webpage or use an app without affecting their data allotment.
This is made possible by content providers paying a per-gigabyte fee to Verizon in order to give consumers access to all or part of its website or app. The service is currently in beta mode and could roll out as early as this week however no content providers have been Read full story ›
Source: The Drum
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